Kiran LalHow do I do keyword research using Google keyword planner?As a marketing professional, I use the Google keyword planner to identify strategic keywords to be added at the Campaign & Ad-Group level.Jun 29, 2021Jun 29, 2021
Kiran LalIn the wake of the Corona Virus, is the beer brand ‘Corona’ facing an ‘Ayds’ moment?“ A Brand is no longer what we tell the consumer it is — it is what consumers tell each other it is ” — Scott CookFeb 29, 2020Feb 29, 2020
Kiran LalHow WestJet leveraged emotional advertising in 2013 ?“Personalization is not about first/last name. Its about being relevant — Dan Jak”Feb 23, 2020Feb 23, 2020
